Film industry / Disney intro



Pre Production: Plan
Production: Shooting
Post production: editing
Marketing & distribution: Advertising
Exhibition: Cinema release
Exchange: Tv release


Conglomerate: Two or more companies engage in a Multi-industry company.

The big six:

-Timewarner
-Disney
-Universal
-Sony
-fox
-Paramount

Ownership: Different film companies owning each other and providing each other with money ideas for film & finance.

Vertical integration: When the production company has ownership of the means of production, distribution and exhibition of the film by the same company as they receive all of the profit.

Horizontal integration: When the production company expands into other areas of one industry. It can acquire or merges with other companies that do the same thing to help eliminate competition. The profits will be shared amongst each company.




What do film producers have to consider before making a film?

-Will it make a profit?
-Will it attract audiences?

Why we use media:
-Personal identification - Relate to the media
-Information - To learn (e.g. documentaries)
-Entertainment - What is liked
-Social interaction - Community

In audience, there is a shift from push media (Where producers push media at us and we receive and consume it) to pull media (Where we decide what we want to do with the media and access it in ways that suit us.)

People are now making and distributing their own videos much more - gone from a value chain (Products are made and distributed to audiences) to social network (complex systems where producers and consumers are mixed up.)
- By the 1st weekend of sales, you can tell how well the film is going to do.
- Making money from a film:
. Ticket sales/Cinema
.DVD's
.Merchandise
. Itunes/Online

Disney:
- Diversified multinational organisation.
- 2nd largest conglomerate (1st = Comcast)
- $150 billion business
- Networks (TV)
- Parks and resorts
- Studio entertainment
- Consumer products
- Interactive
- Vertically Integrated
- Horizontally integrated
- Walt Disney born in 1901 and died in 1966
- Snow White = Highest grossing film
- Treasure Island = 1st complete live action film
- Disney land opened in mid 50s
- 1995 = first feature film

The Jungle Book (1967):
- Complete Animation
- Set when India part of British Empire and fighting for freedom
- Famous for; fable, important characters, soundtrack (Beatles voiced)
- 19th animated feature
- Music made first then story put around it


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