Media Frameworks - LIAR - Language, Industries, Audience, Representations
Genre Analysis - DISTINCT - Describe, In detail, Setting (location, time of day etc..), Themes (E.g. Love, good vs Evil etc..), Icons (significant objects), Narrative (plot), Characters, Textual analysis (Camera, editing, sound, Mise en Scene)
Semiotics - The study of signs - Something that symbolizes another thing - E.g. Red can be seen as anger or love.
Denotation - The literal meaning
Connotation - What the denotation implies - read between the lines.
Mise on scene - CLAMPS - Costume, Lighting, Actors, Make-up, Props, Settings.
Audience - Anyone who watches the media.
Demographic profiling - putting the audience into categories by age, money and occupation.
psychographic profiling - Putting the audience into categories by what they are looking to find in media.
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