fruitella advert remake

Evaluation:
1) Who did you work with and how did you manage the task between you?

The Fruitella advert was split into 2 groups since there was a lot of shots in this advert. My group was given the second half of the advert, my group was myself, Dan, Georgia and Emily. We decided that during filming we should team up with the other group so that we could have the same characters throughout and we could all work together. The group we joined up with was Bobby, Calvin, Aimee and Hannah. There were now eight of us to help out with the filming but when we got to editing we decided to split off into out separate groups to edit our half and then join them once we are done. We split the roles as follows; Dan was the main actor in the advert, alongside Bobby, Aimee, and Georgia as the small roles. Calvin was in charge of filming the first half and Georgia filmed the second half. Emily was in charge of props, myself and Georgia took the role of directors /managers. We made decisions on where we were going to film, what camera angles to have, comparing it to the original advert, telling the actors what they had to do and the main tasks behind the scenes with input from the whole group. When editing, Aimee and Hannah took charge editing the first part and Georgia, myself and Emily all had input on editing the second half. I was in charge in putting the two halves together and making them flow. We thought we all worked well together as the end product was very good.

2) How did you plan your sequence? What processes did you use?

First of all we watched the Fruitella advert over and over again. We then counted the number of shots and what angles they were, the camera movements (if any), the type of shot etc. We put this on a storyboard so we could keep referring to it. We also counted how long each shot lasted, it was often between 0.5 - 1 second as it was a quick pace and lots of shots.

3) What theorists do you think you could apply to your task?

I think that Stuart Hall's reception theory could be applied to this task as it is to do with advertisement and how we want to portray the product (Fruitella) to the audience. The end goal of this task is to get people wanting to buy Fruitella when they see this advert because it has persuaded them that it is something they want. Therefore, the advert must make the sweet appealing and this is done through encoding (by the producer). So for example, there is a lot of bright colours in the advert to create a happy atmosphere revolved around the sweet. Also, the advert is basically a big joke and should also make the audience laugh because of the characters actions. So overall I think, if any, the Reception theory is used because it is communication involving producers and audiences.

4) What factors do you have to take into account when planning, shooting and editing?

When planning, you need to take into account; What you need to film, Who will be in the advert, When will your group meet up to film, Where will you film (multiple places), How many scenes will there be, How much footage do you need, How long is each shot, How many shots?
When shooting, you need to take into account; What angle are you shooting from, is it the same as the original advert, How long is this shot meant to be, has everything been covered in the shoot, what camera movements are there (if any), What is the shot size, what/who needs to be in the shot?
When editing, you need to take into account; How long should it be, is it too long/short, how long does each individual shot need to be, is there any effects that need to be added, is there any transitions between shots, do the shots match up with the music, does your advert match up with the original advert?

5) How successful was your sequence? Please identify what worked well and with hindsight what would you improve/do differently.

Overall, I think our sequence was very good. Our advert remake was the same length as the original, our audio matched up with our visuals very well so that the lip syncing of the main character looked very effective. Also, I think that when joining both halves of the advert, it flowed from one another very well and looked as if it was all one. I think that because we all worked well as a team and all had our different roles, we made a very good and successful sequence. In hindsight, there are some shots that don't exactly match up with the original advert which we could have done while editing but we didn't have enough time, therefore, time management would be what our group should have done differently. Also, if we were to do anything differently then I would make sure that we have multiple takes of a single shot so that we could use the best one instead of using the first one that we shot.

6) What did others say about our production?

When asking others what they thought of our video once they watched it, our feedback was that it was very funny and it was filmed and edited very well because it looked very similar to the original. People also said that we were very creative when getting around issues, for example, one of the main issues was that in the real advert there was a mouse, but instead of a real mouse, we got creative and improvised by printing out a photo of a mouse and put it on a stick and then waved it in front of our camera. There was some feedback that gave us some constructive criticism such as, we could have matched it up better to the real advert in editing so that they would change shots at the same time. Also that there were some dark scenes so maybe we could brighten some of them up to make it more positive and happy.

7) What have you learnt from completing this task?

Since doing this task I have had more experience in editing and I feel more confident when using the editing software. Also, I have learnt about a variety of different camera shots, angles and movements and how to apply them to a sequence of scenes. I have learnt to take a closer look when remaking things to pay attention to detail.

8) Looking ahead, how will this learning be significant when completing your future productions?

In the future, I will now be quicker at editing videos and using more detailed effects, transitions and tools. Also, I can now look at shots and tell what angle the camera is, the type of shot and if they are using any movements. Looking ahead, if we are given anymore tasks which involve remaking an advert, scene, production etc. I now know how to tackle this task, what we can plan, what factors to consider and what we can focus on.


Overall, I found this task fun, interesting and also challenging as it was our first big task where we work together  to create something good and funny.