Radio: (What to include)
Production:
- 6:30 - 10am
- Music Choice
- Presenter Banter
- Celeb guests
- Nixtape
- Friends around a table style
Marketing:
- Social media; R1BS & Nick Grimshaw - Promote each other
- Website
- Youtube
- Cross Promotion
Distribution:
- Podcasts
- radio
- DAB
- FM
- Spotify
- Phones
- TV
Audience:
- 15 - 29 year olds
- Males and females
- Targeted through music choice and content
Minecraft: (What to include)
Notch:
- Youtube - Players advertise - Share creations
- Word of mouth
- Below the line marketing
- Big community
- PC only
Mojong:
- 2010
- License
- Servers
- further development of the game
- Xbox and Play station
- Minecon
Microsoft:
- 2014
- bought for $2.5 billion
- Merchandise
- Platforms
- Fans pay for extras
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