minecraft notes

What are the main ways Minecraft attracts audiences?

- Sandbox construction game - endless
- Community
- Different platforms
- Social media - Twitter
- YouTube - Inspiration
- Adverts on Apps / Pop ups
- Unique game - Limited competition
- Buy and play within communities on realms
- Pay to have access to the game
- create and support fan clubs
- Buy add ons for the game such as skins
- Subscribing to magazine
- Watching online videos
- Fans influence how it is updated
- Attend Minecon
- Buy merchandise, toys and clothes

Marketing: How are video games traditionally marketed and what franchising takes place?

- Adverts
- Merchandise - LEGO, Action figures etc.
- Social media
- Platform store
- Game trailers
- Books - Annuals, Manual

Without the commercial backing of a mainstream publisher, and no money spent on advertising revenue, due to the independent nature of Mojang, the game relied on word of mouth between gamers and features on sites such as the Penny Arcade Web Comic to generate interest amongst gamers.
A LEGO set based on Minecraft called Lego Minecraft was released on 6th June 2012.
2 more sets based on the Nether and village areas of the game were released.
Mojang collaborates with Jinx, an online game merchandise store. includes clothing, foam pickaxes, and toys of creations in the game.
Mojang signed a deal with Egmont group, a Childrens book Publisher.
In 2019, a joint venture with Warner Brothers releases Minecraft the movie.

How is the industry regulated and by whom?
- PEGI regulates video game industry. They regulate the industry by; using intellectual property rights and licenses, age ratings/classifications, advertising laws, data protection, gambling legislation and responsibility of staff.

Who regulates content and how?
- PEGI (Pan European Game Information) regulates content by giving video games, age ratings - 3,7,12,16,18 and giving content warnings of what is including such as; Bad language, Discrimination, Drugs, fear, gambling, sex, violence and online. These are given symbols to show the feature.

What are some of the effects video games are seen to have on players?
- Problem solving and logics
- Hand eye coordination
- Planning resource management and legistics
- Situational awareness
- Mapping skills
- memory and concentration

How is Minecraft regulated?
- Minecraft is family friendly and the initial minecraft series was rated PEGI 7 but later introduction stories were classified higher because narratives and dialogue were being introduced.