What are the main ways Minecraft attracts audiences?
- Sandbox construction game - endless
- Community
- Different platforms
- Social media - Twitter
- YouTube - Inspiration
- Adverts on Apps / Pop ups
- Unique game - Limited competition
- Buy and play within communities on realms
- Pay to have access to the game
- create and support fan clubs
- Buy add ons for the game such as skins
- Subscribing to magazine
- Watching online videos
- Fans influence how it is updated
- Attend Minecon
- Buy merchandise, toys and clothes
Marketing: How are video games traditionally marketed and what franchising takes place?
- Adverts
- Merchandise - LEGO, Action figures etc.
- Social media
- Platform store
- Game trailers
- Books - Annuals, Manual
Without the commercial backing of a mainstream publisher, and no money spent on advertising revenue, due to the independent nature of Mojang, the game relied on word of mouth between gamers and features on sites such as the Penny Arcade Web Comic to generate interest amongst gamers.
A LEGO set based on Minecraft called Lego Minecraft was released on 6th June 2012.
2 more sets based on the Nether and village areas of the game were released.
Mojang collaborates with Jinx, an online game merchandise store. includes clothing, foam pickaxes, and toys of creations in the game.
Mojang signed a deal with Egmont group, a Childrens book Publisher.
In 2019, a joint venture with Warner Brothers releases Minecraft the movie.
How is the industry regulated and by whom?
- PEGI regulates video game industry. They regulate the industry by; using intellectual property rights and licenses, age ratings/classifications, advertising laws, data protection, gambling legislation and responsibility of staff.
Who regulates content and how?
- PEGI (Pan European Game Information) regulates content by giving video games, age ratings - 3,7,12,16,18 and giving content warnings of what is including such as; Bad language, Discrimination, Drugs, fear, gambling, sex, violence and online. These are given symbols to show the feature.
What are some of the effects video games are seen to have on players?
- Problem solving and logics
- Hand eye coordination
- Planning resource management and legistics
- Situational awareness
- Mapping skills
- memory and concentration
How is Minecraft regulated?
- Minecraft is family friendly and the initial minecraft series was rated PEGI 7 but later introduction stories were classified higher because narratives and dialogue were being introduced.
Minecraft Timeline
17th may 2009 – First release of the game
21st may 2009 – Accounts can now be registered
24th may 2009 - Official Minecraft forum is opened
8th June 2009 - Multiplayer released
20th October 2009 – Beginning of survival test
29th January 2010 – Introduction of crafting system.
17th June 2010 – Minecraft passes 20,000 sales
22nd July 2010 – First over internet test of survival mode multiplayer
16th October 2010 – Mojang is founded
22nd December 2010 – Minecraft beta version is created
12th Jan 2011 – Minecraft reaches a million sales
1st July 2011 – Minecraft passes 10 million registered users
16th August 2011 – Minecraft pocket edition released for Xperia play only
17th November 2011 – Pocket edition released on IOS
9th May 2012 – Released on Xbox 360
25th October 2013 – Java update 1.7.2 released ‘the update that changed the world.’
13th December 2013 – Minecraft for Java surpasses 13 million sales.
4th September 2014 – PlayStation 4 edition released.
5th September 2014 – Minecraft Xbox 1 edition released.
10th December 2014 – Pocket edition released for Windows phone
30th June 2015 – Minecraft for Java Surpasses 20 million sales.
13th October 2015 – Minecraft Story mode released.
17th December 2015 – Minecraft Wii U edition released
2nd June 2016 – Minecraft sold over 100 million times over all platforms, makes 2nd bestselling game.
27th June 2016 – Minecraft announces release of Minecraft the movie for May 24th 2019
1st November 2016 – Minecraft education edition released
19th December 2016 – Minecraft pocket edition released on Amazon fire TV and Apple TV.
May 11th 2017 – Minecraft Nintendo Switch edition released
13th September 2017 – Minecraft released on Nintendo 3DS
December 2017 – Minecraft hits 74 million active players and 144 million total sales
21st may 2009 – Accounts can now be registered
24th may 2009 - Official Minecraft forum is opened
8th June 2009 - Multiplayer released
20th October 2009 – Beginning of survival test
29th January 2010 – Introduction of crafting system.
17th June 2010 – Minecraft passes 20,000 sales
22nd July 2010 – First over internet test of survival mode multiplayer
16th October 2010 – Mojang is founded
22nd December 2010 – Minecraft beta version is created
12th Jan 2011 – Minecraft reaches a million sales
1st July 2011 – Minecraft passes 10 million registered users
16th August 2011 – Minecraft pocket edition released for Xperia play only
17th November 2011 – Pocket edition released on IOS
9th May 2012 – Released on Xbox 360
25th October 2013 – Java update 1.7.2 released ‘the update that changed the world.’
13th December 2013 – Minecraft for Java surpasses 13 million sales.
4th September 2014 – PlayStation 4 edition released.
5th September 2014 – Minecraft Xbox 1 edition released.
10th December 2014 – Pocket edition released for Windows phone
30th June 2015 – Minecraft for Java Surpasses 20 million sales.
13th October 2015 – Minecraft Story mode released.
17th December 2015 – Minecraft Wii U edition released
2nd June 2016 – Minecraft sold over 100 million times over all platforms, makes 2nd bestselling game.
27th June 2016 – Minecraft announces release of Minecraft the movie for May 24th 2019
1st November 2016 – Minecraft education edition released
19th December 2016 – Minecraft pocket edition released on Amazon fire TV and Apple TV.
May 11th 2017 – Minecraft Nintendo Switch edition released
13th September 2017 – Minecraft released on Nintendo 3DS
December 2017 – Minecraft hits 74 million active players and 144 million total sales
Minecraft introduction
Video game: A game played by electronically manipulating images produced by a computer program on a monitor or other display.
Types of Video games:
- RPG
-Sports
-Strategy
-Action/adventure
-Puzzle solving
-Construction
-FPS
-Simulation
-Horror
-Children's
Examples:
-Fifa -Big Brain academy -Rainbow 6 Siege
-GTA -Sky Rim -Fable
-NBA -Mario Sonic -WWE
-UFC -F1 -Assassin's Creed
-Wii Fit -Just Dance -Wii Sports resort
-Crash Bandicoot -Rachet and Clank -We Sing
-Moshi Monsters -Guitar Hero -Monkey Ball
-Call of Duty -Watch Dogs -Battlefield
Terminology:
-Games Consoles - A unit accommodating a set of controls for electronic or mechanical equipment.
-Sandbox Game - Construction; building from scratch. Changing roles of the 'look down generation.' Collaboration through gaming; multi-player
-Microsoft - Institution which owns videogames; Xbox and Minecraft
-Platforms - Different levels of gaming. Online Vs Moving images Vs Audio. Ways you can play (App, physically etc.). Multi-Platform - More than one way of playing; more platforms = wider variety.
-Servers - How the games run, where info is kept, enables games to be played.
Intro to Minecraft...
- Minecraft development - from 'online Lego'
- Multi - platform = more available
- Open Sandbox - no limit
- Started as an 'indie'
- Critically and commercially successful
- From independent to mainstream - 125 million copies sold.
-But, as small independent products become successful, it is usual for larger organisations/owners to want to buy them.
6 reasons why Minecraft is successful...
- Infinite replayability - Sandbox (No limits)
-Strong community - creations are the marketing campaign
-Platform agnostic - Released on everything
-Co-opted by children - Household name
-Not limited by genre
-Fulfils human instinct to bring order to chaotic wilderness
Types of Video games:
- RPG
-Sports
-Strategy
-Action/adventure
-Puzzle solving
-Construction
-FPS
-Simulation
-Horror
-Children's
Examples:
- Fortnite -Cooking Mama -Sims
-Nintendogs -Dinner Dash -Far Cry-Fifa -Big Brain academy -Rainbow 6 Siege
-GTA -Sky Rim -Fable
-NBA -Mario Sonic -WWE
-UFC -F1 -Assassin's Creed
-Wii Fit -Just Dance -Wii Sports resort
-Crash Bandicoot -Rachet and Clank -We Sing
-Moshi Monsters -Guitar Hero -Monkey Ball
-Call of Duty -Watch Dogs -Battlefield
Terminology:
-Games Consoles - A unit accommodating a set of controls for electronic or mechanical equipment.
-Sandbox Game - Construction; building from scratch. Changing roles of the 'look down generation.' Collaboration through gaming; multi-player
-Microsoft - Institution which owns videogames; Xbox and Minecraft
-Platforms - Different levels of gaming. Online Vs Moving images Vs Audio. Ways you can play (App, physically etc.). Multi-Platform - More than one way of playing; more platforms = wider variety.
-Servers - How the games run, where info is kept, enables games to be played.
Intro to Minecraft...
- Minecraft development - from 'online Lego'
- Multi - platform = more available
- Open Sandbox - no limit
- Started as an 'indie'
- Critically and commercially successful
- From independent to mainstream - 125 million copies sold.
-Minecraft was created by Marcus 'Notch' Persson and developed by Mojang.
-These were independent, separate to and not financed by a big commercial company.-But, as small independent products become successful, it is usual for larger organisations/owners to want to buy them.
6 reasons why Minecraft is successful...
- Infinite replayability - Sandbox (No limits)
-Strong community - creations are the marketing campaign
-Platform agnostic - Released on everything
-Co-opted by children - Household name
-Not limited by genre
-Fulfils human instinct to bring order to chaotic wilderness
Minecraft intro essay
Why has Minecraft been a commercial and critical success?
Minecraft is a sandbox computer game meaning that the main
aim of the game is to build and construct anything you want. This is one of the
reasons why Minecraft is one of the most successful video games, there is
unlimited possibility meaning that a player can build a variety of different
things. The video game was created and designed by Marcus “Notch” Perrson in
2009 and was fully developed and published by Mojang. Players are free to
explore the different environments and realms available, choose what to build
and have the ability to be creative with the game. The game has no specific objective
giving players a more free range. As well as constructing and ‘mining,’ players
can fight with monsters and play in multi-player to build as groups. Minecraft
players build structures from different materials available; mostly 3d blocks.
There is a wide variety of different textures from a range of metals to
fabrics; potions, animals and different accessories are also available to build
with.
On opening the game, Players can choose between two types of
gameplay; survival and creative. In survival mode, the player is given limited
life and start with no materials and must collect and create all of their
tools, weapons, armour and other resources from scratch in order to build. In
this mode, monsters come out at night and can attack, so players must combat
and stay safe in order to sustain their life. These monsters include skeletons,
which can shoot arrows, creepers, which explode when getting near the player,
zombies, which can eat you and many more such as spiders. This mode is very
popular as it gives the player a chance to work for their progress and ‘survive.’
A popular reason why Minecraft is so popular is that there is no specific
genre, players can construct but also battle in action packed combat and also
explore. The other mode is called creation which differs and the player starts
with unlimited resources and are able to create whatever they wish to. In this
mode, players are also able to fly making it quicker to travel across the
environment. Players are given unlimited life so cannot die making it easier to
make whatever they want. In creation mode, players have the ability to have
monsters in their world based on whether they pick easy, medium or hard and
also peaceful where there is no monsters at all. The problem that players have
with the monsters is that they can destroy the structures that the players
spend their time on making.
After making their structures, players often share their
creations online, mainly through Youtube, so that viewers can get inspiration
and sometimes copy their ideas. This is another popular aspect. Minecraft has
created a community of players which all share their ideas and this can lead to
more multi-player game play in order to create bigger structures quicker.
Minecraft’s community has grown so big that there is now an event called
Minecon which involves players to go to one event and talk about the game and
get even more inspiration. Minecraft has influenced popular culture because of
social media. Their video channels have huge followings which learn from the
internet videos. Minecraft’s success in popularity has meant that merchandise
has now been created for players including foam pick axes, t shirts and mugs.
Minecraft has huge commercial success with over 121 million
copies of the game sold as of February 2017. An estimated 55 million people
play the game every month including a range of ages from around 8 years old to
around 30. Minecraft is the second best-selling game of all time after Tetris.
In 2014, the game was brought from Mojang by Microsoft for $2.5 billion. Since
being released, the game has been released on many platforms including Xbox,
Playstation, Wii, Nintendo, PC, Phone, etc. This is a main reason why the game
is very successful as it is on a multi-platform meaning that more people can
play the game. Since the release of the game, there have been many spin off
games including the education edition and story mode. Minecraft has also
expanded from just being video game as
there is a feature film being released in 2019, Lego have released a selection
for Minecraft and more merchandise has been released making Minecraft a global
success and a household name.
728 words
R1BS - Self Review Test
1. For how many years has Nick Grimshaw been presenting The Radio 1 Breakfast show? (1 mark)
- 5 years
2. What is the age range of the target audience that the R1BS aim to attract? (1 mark)
- 15 - 29
3. What are the main differences between R1BS and commercial stations' breakfast shows like Capital FM? (2 marks)
- No adverts, more competitions, more personality, more celeb interviews.
4. List as many ways audiences can access Radio1 that you can think of: (3 marks)
- Radio, IPlayer, Podcast, Social media, website
5. How can the audience interact with the R1BS? (2 marks)
- Social media - Twitter/Facebook/Instagram/Snapchat/YouTube
6. Which professional body regulates Radio and how might this affect what is broadcast? (2 marks)
- Ofcom regulates radio and can decide what is broadcast so can affect what Radio stations can say and do.
7. How does The R1BS fulfil its remits as a public service broadcaster? (5 marks)
-They entertain and engage a wide range of young listeners by playing a variety of music from the charts and from upcoming artists which has inputted relatable chat from Nick Grimshaw which can be humorous and entertaining.
8. Why is the controller of Radio 1, Ben Cooper unconcerned about the drop in listening figures for the R1BS? (2 marks)
- He argues that the station should not be judges solely on RAJAR figures. Radio 1 is evolving with its young audience as we live through changing times for traditional radio, so its particularly gratifying to see that in addition to around 10 million listeners, we have seen record figures for Radio 1 videos on Facebook with 80 million monthly views, and 1.4 billion total views on Radio 1's YouTube channel. You can't judge Radio 1 figures alone - just as you can't judge a newspaper solely on physical sales - you have to take into account our digital innovations as well.
WITH REFERENCE TO R1BS EPISODES:
9. How does the program promote British music?
- They play music by upcoming British artists to promote them.
10. What genres of music were played during your slot? Give some examples.
- Pop, rock, hip hop. R&B, rap.
11. Celebrity interviews - Who is being interviewed and what are they being interviewed about? How many of the interviews are with British people?
- Interviews are with popular artists and actors such as Justin Bieber, Harry Styles, Rebel Wilson, Hugh Jackman etc. They are interviewed about upcoming songs, movies etc. and what their new material is like.
12. News items - List the stories and identify which relate to Britain.
- News about travel, weather, sports, celeb gossip and current affairs such as the Golden Globes.
13. Quizzes and games - what can you win?
- Competitions are every week with a variety of prizes such as tickets to artists, holidays, clothes etc.
14. How does the broadcast fit into the BBC ethos of 'informing, educating and entertaining'?
- The Breakfast show mainly entertains with relatable chat and fun topics. They inform by having news every 30 minutes about current events etc. Finally, they educate with some of the chat that they talk about.
15. How does it differ from commercial breakfast shows?
- The Radio 1 Breakfast show has no ad breaks unlike others and also play a mixture of new chart music and also upcoming artists whereas others only stick to the same set playlist which is only chart music.
16. Who do you think the audience is from the content of 'your section'? What evidence do you have for this?
- Most of the people that are chosen for this segment are women aged between 18 - 30
- 5 years
2. What is the age range of the target audience that the R1BS aim to attract? (1 mark)
- 15 - 29
3. What are the main differences between R1BS and commercial stations' breakfast shows like Capital FM? (2 marks)
- No adverts, more competitions, more personality, more celeb interviews.
4. List as many ways audiences can access Radio1 that you can think of: (3 marks)
- Radio, IPlayer, Podcast, Social media, website
5. How can the audience interact with the R1BS? (2 marks)
- Social media - Twitter/Facebook/Instagram/Snapchat/YouTube
6. Which professional body regulates Radio and how might this affect what is broadcast? (2 marks)
- Ofcom regulates radio and can decide what is broadcast so can affect what Radio stations can say and do.
7. How does The R1BS fulfil its remits as a public service broadcaster? (5 marks)
-They entertain and engage a wide range of young listeners by playing a variety of music from the charts and from upcoming artists which has inputted relatable chat from Nick Grimshaw which can be humorous and entertaining.
8. Why is the controller of Radio 1, Ben Cooper unconcerned about the drop in listening figures for the R1BS? (2 marks)
- He argues that the station should not be judges solely on RAJAR figures. Radio 1 is evolving with its young audience as we live through changing times for traditional radio, so its particularly gratifying to see that in addition to around 10 million listeners, we have seen record figures for Radio 1 videos on Facebook with 80 million monthly views, and 1.4 billion total views on Radio 1's YouTube channel. You can't judge Radio 1 figures alone - just as you can't judge a newspaper solely on physical sales - you have to take into account our digital innovations as well.
WITH REFERENCE TO R1BS EPISODES:
9. How does the program promote British music?
- They play music by upcoming British artists to promote them.
10. What genres of music were played during your slot? Give some examples.
- Pop, rock, hip hop. R&B, rap.
11. Celebrity interviews - Who is being interviewed and what are they being interviewed about? How many of the interviews are with British people?
- Interviews are with popular artists and actors such as Justin Bieber, Harry Styles, Rebel Wilson, Hugh Jackman etc. They are interviewed about upcoming songs, movies etc. and what their new material is like.
12. News items - List the stories and identify which relate to Britain.
- News about travel, weather, sports, celeb gossip and current affairs such as the Golden Globes.
13. Quizzes and games - what can you win?
- Competitions are every week with a variety of prizes such as tickets to artists, holidays, clothes etc.
14. How does the broadcast fit into the BBC ethos of 'informing, educating and entertaining'?
- The Breakfast show mainly entertains with relatable chat and fun topics. They inform by having news every 30 minutes about current events etc. Finally, they educate with some of the chat that they talk about.
15. How does it differ from commercial breakfast shows?
- The Radio 1 Breakfast show has no ad breaks unlike others and also play a mixture of new chart music and also upcoming artists whereas others only stick to the same set playlist which is only chart music.
16. Who do you think the audience is from the content of 'your section'? What evidence do you have for this?
- Most of the people that are chosen for this segment are women aged between 18 - 30
BBC Radio 1 Breakfast Show schedule(08.01.18)
Timings
|
What happens...
|
6:30:00
|
News and weather
|
6:30:53
|
Radio 1 Breakfast show Ident
|
6:31:16
|
Nick Grimshaw introduction
|
6:32:00
|
Sting (Short Jingle)
|
6:32:20
|
Song: Tom Walker - Leave a light on
|
6:34:57
|
Song: Ellie Golding - On my mind
|
6:38:11
|
Nick talking about coming back after holiday
|
6:38:34
|
Song: Wolf Alice - Don't delete the kisses
|
6:42:11
|
Nick Welcoming viewers and Fiona. Talk about going back to work.
|
6:43:22
|
Talking about the new year and the holiday
|
6:44:14
|
Nick references the viewers
|
6:44:46
|
Song: En Vogue - Don't let go
|
6:47:05
|
Sting and charts reference
|
6:47:39
|
Song: Jason Derulo - Tiptoe
|
6:50:34
|
Talk about Jan slam competition and previous sporty prizes won. Today's prize is Sam Smith tickets
|
6:53:52
|
Song: Ramz - Barking
|
6:56:53
|
Nick referencing the Jan slam
|
6:57:27
|
News - Steve Holden. includes; Travel, sport, weather and entertainment
|
7:00:32
|
Sting
|
7:00:50
|
Reference to Jan Slam - In an hour the word that needs to be said when answering the winning phone call will be revealed.
|
7:01:50
|
Song: Craig David - I know you
|
7:04:55
|
Song: Miley Cyrus - Malibu
|
7:08:42
|
Song: Duke Dumont & Gorgon city - real life
|
7:11:43
|
Talk of holiday, new years revolutions and the previous prizes with a random caller who picks the next song between choices given
|
7:15:03
|
Song: Kanye West - Power
|
7:18:10
|
Trailer for a film
|
7:18:59
|
Song: J Hus - Bouf Daddy
|
7:22:00
|
Jan slam referenced again and question that needs to be answered to win prize; What is the name of Sam Smith's number 1?
|
7:25:44
|
Song: Disclosure & Sam Smith - Latch
|
7:27:42
|
News with Steve Holden
|
7:31:13
|
Song: Mabel - My Lover
|
7:34:18
|
Song: Arcade fire - Everything now
|
7:37:43
|
Nick and shenade talk about Golden Globes Gossip. (Banter).
|
7:42:50
|
Song: Fuse ODG - Boa Me
|
7:45:41
|
Sting including 2017 highlights
|
7:46:18
|
Song: Taylor Swift - Gorgeous
|
7:48:51
|
Reference of competition and talk of on flight films including Dunkirk, Happy feet & Joy
|
7:52:39
|
Song: Shawn Mendes - Nothing holding me back
|
7:54:50
|
News with Steve Holden
|
7:57:45
|
Sting, Nick welcoming viewers & lines closed for today's Jan slam. Word = Lonely
|
7:59:59
|
Song: Clean Bandit - Miss you
|
8:03:02
|
Song: Coldplay - Clocks
|
8:06:40
|
Song: Jax Jones - Breathe
|
8:09:18
|
Jan slam: Caller answers with correct word & wins prize. Reference to tomorrow's prize
|
8:13:11
|
Song: Rihanna & Calvin Harris - This is what you came for
|
8:16:46
|
Nick reveals tomorrow's prize; tickets to Katy Perry, Backstage passes & behind the scenes tour. Contest info and question: What is Katy Perry's 2016 No. 1 single called?
|
8:21:29
|
Song: Katy Perry - Firework
|
8:25:10
|
BBC soundlist advert
|
8:25:50
|
Song: HAIM - Nothing's wrong
|
8:28:20
|
what is coming up in today's show
|
8:28:50
|
News with Steve Holden
|
8:32:05
|
Song: James Arthur - Naked
|
8:35:43
|
Song: Diplo & Sleepy Tom - Be right there
|
8:39:20
|
Nick and Shenade talk about Golden Globe gossip & celeb gossip including Ed sheeran
|
8:44:46
|
Song: Sigrid - Strangers
|
8:48:09
|
Sting and Radio 1 app advert
|
8:48:48
|
Song: RAYE - Decline
|
8:51:50
|
Nick talks about the daily mixtape coming up and his tune of the week...
|
8:54:40
|
Song: Justin Timberlake - Filthy
|
8:58:54
|
Nick talks about this song, sting, talks about this weeks content.
|
9:01:37
|
Song: Ed Sheeran & Eminem - River
|
9:04:29
|
Song: Avelino - 1 in a million
|
9:07:42
|
Song: MK - 17
|
9:10:40
|
Talk about tomorrow's Jan slam including the prize, question, contact info, terms and conditions
|
9:14:25
|
Song: Paramore - Fake Happy
|
9:17:34
|
Song: Dave - No Words
|
9:21:11
|
Sting, Talk about mixtape and January. Talk about his previous plans over the weekend; spin class. Also, his relationship with Fiona
|
9:25:28
|
Song: NF - Let you down
|
9:28:43
|
Talk about viewer comments
|
9:29:08
|
News with Steve Holden
|
9:32:25
|
Mixtape: Basement Jaxx - Good luck
Kelis, feat. Andre 3000 - Millionaire
DJ Fresh - Gold Dust
Jay Z - Excuse me miss
Aaliyah - Try again
Aloe Blacc - I need a dollar
Amerie - 1 thing
Kanye West - Touch the sky
|
10:00:00
|
End
|
- Songs include a mix of the top charts but also new music showing that the audience is more youth and younger so that they like the music. BBC Radio 1 breakfast show differentiate from other Radio stations who stick to a set list of songs and play new music from new artists to see if viewers like it and give new artists a chance.
- The chat features mostly contest chat but also relatable topics that feature banter that entertain viewers. The contest is beneficial to viewers.
- The interaction with viewers is a good feature to attract viewers so they can decide what they want to listen to.
- News is inputted every 30 minutes to keep audiences updated when they tune in.
BBC Radio production and distribution
FACTS:
- Radio 1 Breakfast show: 06:30 - 10:00 am- Been running since 1967.
- Nick Grimshaw: 15th presenter, since 2012
- Radio 1 broadcast on FM, DAB, freeview, Freesat, Virgin, Sky or online via BBC radio player.
- Can be online or streamed for 30 days.
- Produced by BBC from its own Studios at Broadcasting House in London
Podcast: http://www.bbc.co.uk/academy/articles/art20170619095219011
Producer: Will Foster Assistant producer: Fiona Hanlon and Nick Grimshaw
- What are the different responsibilities of presenters and producers?
They need to wake up early and be in for 5am and know the key structure of the show. They need to be responsible for asking the best questions to the guest and make sure that everything said is for a reason. Need to be organised and manageable. They need to always be weary of new popular topics so they can have an idea of what might be on the next show. They are responsible for the content and the show as the bosses rarely come in. They ask for certain guests and also get asked to have that guest based on if they are visiting London. They need to get ahead so look at tv guides and upcoming films. The presenter needs to lead the interviews and the shows by asking good questions and getting the guest to give long answer not short ones. The presenter is in charge of making the show entertaining and engaging. They are in charge of social media and callers and contests.
- What preparation goes into each programme?
The structure is set but they are flexible about what they say. They are given around 5 topics and then they put the order before they start. The script changes because its daily and it depends on the guest and the big topics of the day. They need to make sure they put in the best features and the best questions. The guests need to be briefed about what might pop up and what they can and cannot say do they can get the best possible answers out of them. The content needs to be entertaining and engaging with the audience. The content needs to be relatable to the audience so they can call in and tell their stories and opinions. Ultimately, the content comes down to what the audience want. The music team playlist the day from 4am to 7pm.
- What's most challenging and most enjoyable about working on the show?
There can be difficult guests that can be boring so they have to decide how long they are on for so if they are bad then they shorten the interview. They cant have closed answers such as 'yes' or 'no,' they need to give long answers to make it easier for the interviewer. The guest could have mild discussion and could not have appropriate answers so it is the presenters role to decide if they stay on. It is a fun atmosphere and very interesting and enjoyable to work there.
- What are the team dynamics like?
The team need to be close and work together effectively. Need to have natural relationships like a 'dysfunctional family.' Need to treat the relationship as a job at the start and then they expand to friendships if you get on. It is important to trust each other because there may be some problems or some instant script changes.
- How can you break into radio?
You need experience by working on radio in any role and have communication and organisational skills. You need to directly ask the producers and team to get a job. Persistence is key because there will be rejection. It takes a while to get used to radio and speaking on your own. You need to look at the features you like about other presenters and use them to get better. You need to be able to talk about things you like for long periods of time and that are easy to talk about.
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