Showing posts with label Reflection. Show all posts
Showing posts with label Reflection. Show all posts
2B assessment film, Radio, Video games
Radio: (What to include)
Production:
- 6:30 - 10am
- Music Choice
- Presenter Banter
- Celeb guests
- Nixtape
- Friends around a table style
Marketing:
- Social media; R1BS & Nick Grimshaw - Promote each other
- Website
- Youtube
- Cross Promotion
Distribution:
- Podcasts
- radio
- DAB
- FM
- Spotify
- Phones
- TV
Audience:
- 15 - 29 year olds
- Males and females
- Targeted through music choice and content
Minecraft: (What to include)
Notch:
- Youtube - Players advertise - Share creations
- Word of mouth
- Below the line marketing
- Big community
- PC only
Mojong:
- 2010
- License
- Servers
- further development of the game
- Xbox and Play station
- Minecon
Microsoft:
- 2014
- bought for $2.5 billion
- Merchandise
- Platforms
- Fans pay for extras
Practical: Front cover
TASK - Create a Front cover for The Daily Mail including all elements of an example cover for a made up story.
Planning:
Story:
- Indiana Savannah - Friends with Meghan since 2005, used to be her make-up artist on set of NCIS and has known about the affair all along. She is friends with Brett and advises him to cut Meghan out of her life.
-Brett Carpenter is a film producer and is 32 years old. Him and Meghan were childhood friends and started to be more close in 2005 where they were 'touchy feely.'
- Meghan Markle 'behaved appallingly' and it has been said that she was with Harry for publicity and to boost herself up the social ladder.
- Prince Harry found text messages between the two - "Had Harry - Prince Harry - not found those text messages then she would have probably continued the affair for the rest of her life!"
- Proof = Screenshots from Brett's text messages with Meghan.
- Brett = Outgoing, easily manipulated, nice guy, Devastated, Hurtful, thought there was a future with Meghan, Bitter, Resentful, Shame that Meghan has treated him like this. 'Poor Brett.'
Article Layout:
- Who, What, Where, When, Why.- Further details/Quotes.
- Background, opinion, Future?
Example Newspaper:
This is the newspaper that i based my front cover off of showing 3 stories; one across the top, on the right with a photo and a main story taking up most of the space.
My Front Cover:
Evaluation:
1) What was the task you were given and who was your target audience?The task was to create a front cover for the Daily mail including elements of a traditional Daily Mail front cover with the main story being the one given. All other elements had to be made from scratch. The audience for this task was for the readers of the Daily Mail so aged around 25-45 for a C1, C2 audience.
2) What research did you undertake and what did you find were some typical conventions of a Daily Mail front cover - Layout, types of stories, font etc.
For research, I looked at a number of Daily Mail front covers and chose a main one to focus on. Then I analysed how the paper talked about certain issues and how they would show them. Some typical conventions included 3 main articles on the front cover; along the top, under the title of the paper was an article that would focus on what is included in the issue of the paper. Underneath that were 2 articles; one was the main story without a picture which would be the bigger headline and then an article underneath and the other was an article based more on reality which was placed along the right side of the page. The Daily Mail have their own font which they use in every single issue of the paper so i had to find a similar one and after trying some, found that the closest i could find was named platino Linotype.
3) Which Daily Mail cover did you use as your main source? What are your observations from this source?
The Daily Mail cover i chose [Located above] was a typical issue of the paper with the typical layout of a usual paper. From this i could copy the layout but choose different articles. From this source i can also see the colours that the paper use in their front cover so by seeing this, i sould copy the colour scheme so i can get an accurate copy.
4) Which areas did you find most challenging?
Throughout the whole of this task, the main issue i had was the spacing and size of different things. The main issue being the headline as i had to have it a certain size with being in the correct space. An observation of the front covers show that the Daily Mail uses nearly all of their space and rarely leaves out blanks. Therefore, i had to fill as much space as possible which i found challenging as it took a while to fit all the different elements together. Also i found writing the article difficult as i had to include the most important parts of the information while making it sound like it is from the Daily Mail perspective and viewpoint. Also, i had to write enough to fill the space.
5)What was your initial feedback? what did others say about your production? How successful do you think it is?
My initial feedback was that i had to check my grammar throughout the article and the headlines and that my top article was too serious so i changed it to the article it is now so it is more conventional. Also, i got feedback that my writing needed to be smaller in my article so that more could be fit in and so it was more typical to be Daily Mail. Other than these critics, my production was said to be good and my choice of stories, headline and wording was good. Overall, i feel like my end product was successful as it looks like a front cover of a Daily Mail issue.
6) Identify what went well and with hindsight, what would be done differently.
Overall, my front cover was shown to be very successful as it fitted with the conventions of the newspaper. All of my articles were said to be typical of the paper, my writing in the article was said to be conventional, i had a good choice of photos and my headlines were very good. However, in hindsight, my font in the article could be smaller to look identical to a typical front cover and then i could fit some more writing in and also, i could have worked slightly more on my spacing in some areas but overall i think my front cover was successful.
7) What have you learnt from completing this task?
From this task, i have learnt about all of the conventions of the Daily Mail and have focused on each element in more depth and have realised why they have done this. Also, through my research for the task, i have found many front covers for the Daily Mail and have seen how they approach different issues showing their views and biased thoughts.
Pre-teen perfume advert
Evaluation:
1) What was the task you were given and who were the target audience? As the audience wasn't typical of the product, how did you manage to sell it? What was the name of your brand?
The task was the in groups, we had to make a brand and an advert for a product that we were given for a specific audience that we were also given. My group was given perfume for pre - teens (11 - 13) so we began researching some other brands of perfume that were for that audience which were very uncommon. We started to brainstorm how we were going to sell this to an audience that isn't usually associated with this, so we started to think what girls of that age liked. We came up with the idea that girls of that age like glitter, pink, sparkles etc. and also accessories so we came up with the idea of a bracelet that has perfume inside it that you wear and it sprays every two hours like a timed spray to keep them smelling nice. We called our brand Agent Rainbow with the slogan 'Brace yourself!'
2) Who did you work with and how did you divide the research, planning, filming, and responsibilities?
My group was myself, Molly C, Olivia and Oakley. We gave ourselves allocated roles, I was the Production manager, meaning I helped with filming, editing, planning and also organising, Molly was In charge of research, helped with filming and editing, Olivia helped with filming and editing along with planning shots and the advert. Oakley was in charge of planning, he made the shot list and helped with organising.
3) How did you plan your sequence?
First of all, we talked over the basic storyline and the order of what shots we should do and where we were going to film. After, liv made a storyboard of all the different scenes and shots so we had a rough copy while Oakley made a shot list of all the different shots, where they were going to be and the different angles/movements. In was writing a basic script so that when we got our actors they knew what to do and molly was writing out a props list so we knew what we had to get. After, we were all done, we put all our work together and discussed who could film when, resulting in myself and Molly filming after school Tuesday and myself and Liv filming after school Wednesday. We got our actors by going to a drama club after school Tuesday and asked if anyone wanted to be in our advert.
4) What research and planning did you undertake?
After discussing our brand and product, as a team we looked up similar products that had similar audiences. After, Molly, Liv and Oakley made a profile of 3 different similar brands and I started to organise what we needed, who we needed and I got a classroom for us to work in along with our actors. I also asked our actors what they preferred as they were within our target audience and they said they liked our idea and they would wear it. After all this research we made our storyboard, shot list, script and prop list and after school Monday, myself, Liv and Molly went out to buy our props.
5) What was your initial feedback? what did others say about your production? how successful was your sequence?
After filming and editing our advert, we showed the actors who starred in it and some of the class who said that it was very good and put together very well as it showed the product and what it did. After showing the teacher, our only feedback was to contrast the colours more so it popped and really stood out and also cut out some unnecessary scenes. After doing this, our sequence was very successful as it looked like an advert that would be seen on the TV. We also got the feedback that our advert worked very well in showing the target audience.
6) identify what went well and with hindsight what you would do differently?
I think that overall our advert was very good, with our planning, our filming went smoothly and we got all the shots we needed in a limited time frame. Also, I think our editing was very well as there was 3 of us that would do bits on our own and then sometimes came together to help each other and improve anything. Also I think our team work was very good and made us work quicker and more efficient as there was no arguing. In hindsight, I think we could have managed our time a bit better so that we could get double shots so we could pick the best one and also spend more time on research as we could have developed our idea a bit more.
7) What have you learnt from completing this task?
from this task I have learnt that it does not matter who you work with but as long as you communicate, plan and work as a team, a lot more can get done and the end project would look better. Also, I have learnt more about creative input from planning, when brainstorming, we all had our input and contributed to the end product. I have developed my knowledge of editing and camera shots as in this task I had more practice with this so I feel more confident in editing by myself and using more difficult tools and also when filming, I can use a variety of shots, angles and movements as I had a chance to film in this task.
8) Looking ahead, how will this learning be significant when completing future productions?
In future production, I feel that whoever I am put with, I can work with them by communicating and also work more efficiently by researching and planning before starting straight away as this can help with the end product. Also I think that in the future I can take a lead on filming and editing as I feel more confident in doing this as I have had more practise. Finally, I think that when planning in the future, any contribution may be helpful but even if it isn't then still contribute ideas because it may help develop the product.
fruitella advert remake
Evaluation:
1) Who did you work with and how did you manage the task between you?
The Fruitella advert was split into 2 groups since there was a lot of shots in this advert. My group was given the second half of the advert, my group was myself, Dan, Georgia and Emily. We decided that during filming we should team up with the other group so that we could have the same characters throughout and we could all work together. The group we joined up with was Bobby, Calvin, Aimee and Hannah. There were now eight of us to help out with the filming but when we got to editing we decided to split off into out separate groups to edit our half and then join them once we are done. We split the roles as follows; Dan was the main actor in the advert, alongside Bobby, Aimee, and Georgia as the small roles. Calvin was in charge of filming the first half and Georgia filmed the second half. Emily was in charge of props, myself and Georgia took the role of directors /managers. We made decisions on where we were going to film, what camera angles to have, comparing it to the original advert, telling the actors what they had to do and the main tasks behind the scenes with input from the whole group. When editing, Aimee and Hannah took charge editing the first part and Georgia, myself and Emily all had input on editing the second half. I was in charge in putting the two halves together and making them flow. We thought we all worked well together as the end product was very good.
2) How did you plan your sequence? What processes did you use?
First of all we watched the Fruitella advert over and over again. We then counted the number of shots and what angles they were, the camera movements (if any), the type of shot etc. We put this on a storyboard so we could keep referring to it. We also counted how long each shot lasted, it was often between 0.5 - 1 second as it was a quick pace and lots of shots.
3) What theorists do you think you could apply to your task?
I think that Stuart Hall's reception theory could be applied to this task as it is to do with advertisement and how we want to portray the product (Fruitella) to the audience. The end goal of this task is to get people wanting to buy Fruitella when they see this advert because it has persuaded them that it is something they want. Therefore, the advert must make the sweet appealing and this is done through encoding (by the producer). So for example, there is a lot of bright colours in the advert to create a happy atmosphere revolved around the sweet. Also, the advert is basically a big joke and should also make the audience laugh because of the characters actions. So overall I think, if any, the Reception theory is used because it is communication involving producers and audiences.
4) What factors do you have to take into account when planning, shooting and editing?
When planning, you need to take into account; What you need to film, Who will be in the advert, When will your group meet up to film, Where will you film (multiple places), How many scenes will there be, How much footage do you need, How long is each shot, How many shots?
When shooting, you need to take into account; What angle are you shooting from, is it the same as the original advert, How long is this shot meant to be, has everything been covered in the shoot, what camera movements are there (if any), What is the shot size, what/who needs to be in the shot?
When editing, you need to take into account; How long should it be, is it too long/short, how long does each individual shot need to be, is there any effects that need to be added, is there any transitions between shots, do the shots match up with the music, does your advert match up with the original advert?
5) How successful was your sequence? Please identify what worked well and with hindsight what would you improve/do differently.
Overall, I think our sequence was very good. Our advert remake was the same length as the original, our audio matched up with our visuals very well so that the lip syncing of the main character looked very effective. Also, I think that when joining both halves of the advert, it flowed from one another very well and looked as if it was all one. I think that because we all worked well as a team and all had our different roles, we made a very good and successful sequence. In hindsight, there are some shots that don't exactly match up with the original advert which we could have done while editing but we didn't have enough time, therefore, time management would be what our group should have done differently. Also, if we were to do anything differently then I would make sure that we have multiple takes of a single shot so that we could use the best one instead of using the first one that we shot.
6) What did others say about our production?
When asking others what they thought of our video once they watched it, our feedback was that it was very funny and it was filmed and edited very well because it looked very similar to the original. People also said that we were very creative when getting around issues, for example, one of the main issues was that in the real advert there was a mouse, but instead of a real mouse, we got creative and improvised by printing out a photo of a mouse and put it on a stick and then waved it in front of our camera. There was some feedback that gave us some constructive criticism such as, we could have matched it up better to the real advert in editing so that they would change shots at the same time. Also that there were some dark scenes so maybe we could brighten some of them up to make it more positive and happy.
7) What have you learnt from completing this task?
Since doing this task I have had more experience in editing and I feel more confident when using the editing software. Also, I have learnt about a variety of different camera shots, angles and movements and how to apply them to a sequence of scenes. I have learnt to take a closer look when remaking things to pay attention to detail.
8) Looking ahead, how will this learning be significant when completing your future productions?
In the future, I will now be quicker at editing videos and using more detailed effects, transitions and tools. Also, I can now look at shots and tell what angle the camera is, the type of shot and if they are using any movements. Looking ahead, if we are given anymore tasks which involve remaking an advert, scene, production etc. I now know how to tackle this task, what we can plan, what factors to consider and what we can focus on.
Overall, I found this task fun, interesting and also challenging as it was our first big task where we work together to create something good and funny.
First editing video
This was the first video that i edited using premiere pro. The task given was that we had to edit a clip so that the end product would include dancing animal scene with music over the top of them and all the scenes had to flow together using transitions. First of all i imported a video of these animals dancing and the song over the top 'too cold.' After this i used the cutting tool to cut the clips down so that the music went over the dancing. After that i had to use transitions to get rid of the black screen parts that were integrated through the clip. Once successfully doing this i tried out some video and audio effects to put in the final clip and chose my favorites including waves.
I found this task quite difficult as it was the first time that i had used this software. This gave me the chance to try out different effects and transitions and it allowed me to play around with the tools. Now i have a better knowledge of how to use premiere pro and will use this for the next time that i edit a video.
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