Audience tasks

Target Audience: The kind of person you want to target a product to.
Niche Audience: Target a narrow group

Demographic Profiling:

A - Higher Management
B - Middle Management
C1 - White Collar jobs
C2 - Skilled manual workers
D - Semi - skilled / unskilled manual workers
E - Unemployed, students, pensioners

Psychographic profiling:

Mainstreamers - Seek security (Largest population)
Aspirers - Seek Status
Succeeders - Seek control
Resigned - Seeks survival
Explorers - Seeks discovery
Strugglers - Seeks escape
Reformers - Seeks enlightenment

Press Packs: Owners of products put together information of their typical customers in order to give to advertisers.