Distribution
Disney is the world’s 2nd largest conglomerate (a combination
of two or more corporations) following Comcast who are Disney’s biggest
competition at the moment. The company control film makers such as marvel,
Pixar, and Walt Disney productions. Distribution
is very important part of modern day media as it will have a huge factor on
what type of audience and how many people will be available to watch it, for
example Disney sell licenses on Netflix and
sky. This helps distribute the film around and make everything easy to watch.
Distribution is changing the world because people are more likely to go online
and watch a film instead of buy it because there are so many options on how to
watch it. It’s very important because without it your film wouldn’t sell. As media has changed over the years, distribution has
gotten easier, for example we have social media which is a popular choice for
adverts and advertising upcoming films. They wouldn’t have had this luxury in
the 20th century which would make it harder to distribute. McDonalds was one of Disney’s sponsors. Disney collaborated
with McDonalds and so Disney themed toys were put into happy meals in
conjunction to the latest film release from Disney. This advertised Disney’s latest
films and encouraged children to want to go and see the film that is coming
out. McDonald’s would also benefit as some children will encourage their
parents to buy a happy meal purely for the toy inside. Disney distributed their
films through posters and billboards, a lot of posters would have been sent
around the country to attract everyone. Also they would have shown Disney films
in cinemas across the Country as it would have not been on DVD or the internet
yet. The new releases of old films bring and invites new audiences together. The film is now
the 39th to reach the $900 million milestone. “The Jungle Book” blew past forecasts in its
opening weekend, grossing $103.6 million in the U.S. during April 15-17. Advantages of these are that it means it targets a wider
audience.
Conclusion
To conclude it is important to stress the importance of
distribution to a conglomerate like Disney. Without effective distribution
patterns films could easily underachieve profit wise for example but it must be
remembered that distribution cannot be seen in isolation because it can quite
easily be linked to the principle of synergy, as one business theorist states ‘industries
rely on repetition through use of stars, genres, franchises, repeatable
narratives and so on to sell formats to audiences, then industries try to
impose scarcity to keep demand high.’ This is very true of Disney who with the
original Jungle Book 1967 found himself with limited avenues of distribution – namely
TV and film, thus to keep The Jungle
Book characters fresh in the minds of audiences the company created other
programmes and ancillary products from 1967
to the early 2000’s to keep alive the idea of the characters so that in
the future there could be a potential remake or reboot of the original film,
these other programmes included Talespin, a cartoon starring many of the
characters from the original film and Jungle Cubs – another cartoon which
explored Baloo, Shere Khan and other characters’ lives as children, the aim of
these products were to not only to keep audiences entertained but to keep the
Jungle Book franchise fresh and active although more importantly , a means by
which one media product can promote another media product by the same company,
a term called synergy `and one which will only improve with the creation of
Disney’s new streaming service in 2019.
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