- 2 questions: 30 and 15 marks-
- Stranger Things and Deutschland 83 (Same time periods) -
- Series with a long narrative -
- A TV drama that has a number of episodes that helps create a narrative and tell a story to an audience.
Network Television: (E.g. NBC, CBS)
- US network broadcasters must satisfy their advertisers and hold market share. They are also controlled by federal regulation.
- The impact of this on content is a reliance on highly formalised genre conventions and normative values which meet mainstream audience expectations but generate conservative drama.
Cable Television:
- Launched in the 1970s, HBO was the first US national subscription cable TV channel.
- Other major US players include FX, Showtime, & AMC. Many are subsidiaries of media conglomerates (HBO/Warner, FX/Fox)
- These subscription based cable channels can take more risks with content and form.
- By early 2000s The Sopranos and The Wire won awards, audiences and created 'water cooler' TV.
- UK broadcasters have failed to meet the challenge of the US cable channels move to long form with their risk - taking content and style.
- BBC and ITV 90s > relied on genre-based, formula drama.
- Sky co-opted success of US long form with Sky Atlantic
- Commissioning remains tightly controlled with a conservative outlook
- Content viewing via a TV still dominates in the UK.
- 3/4 UK households have PVR (Personal video recording) uptake but it has plateaued
- Use of timeshift is increasing (You can watch whenever)
- Growth of SVOD (Streaming video on demand). Web based channels such as Netflix, Amazon Prime and Now TV is considerable.
- Netflix dominates with 24% of UK market & 5 million subscribers. 10% growth 2015-16
- Rise in binge watching started with DVD in late 90s/early C21. Partially due to syndication problems in the UK.
- A move from 'Water cooler' to 'Shared universe' fandom (as with cinema)
- US long form drama often uses Easter eggs, and mid-season breaks to generate fan intensity and maintain a media profile.
- High quality drama
- Multiple episodes, hours, years
- Content can be dark and difficult but innovative
- It now attracts some of the best and innovative writers and actors
- Time shifting, easily accessible
- Keeps people invested
- Lots of creativity
- Characters and themes change and develop
- Lots of different networks compete
- The show can cater to specific taste
- LFTVD challenged the simplistic story lines and stereotypical characters that dominate network TV in US.
- CULTURAL ZEITGEIST
- Genres: LFTVD can fit into any (E.g. Comedy, horror, thriller, mystery, drama, crime, etc.)
- Themes: Also can fit into any (E.g, Relationships, murder, power, war, coming of age, family, etc)
- Narratives: Can have vast variety of all different worlds which are completely different to normality
- Characters: Relatable and interesting to watch. Engaging so they are watched over long period
- Production Values: Good ones usually range from 4 million to 5 million per episode.
- Methods/Platforms: Either on Terrestrial TV, Cable TV, Subscriptions, Streaming
- State of Nation: Escapist for the viewers, not usual to their everyday life.
- Memes/Accessories: These can determine how popular the series is with the youth.
TV Dramas need:
TV Dramas need:
- Various locations
- Stock characters - complex, able to follow for a long period of time.
- Multiple narratives
- 1 hour episodes
- Dramatic cliff hangers - usually at end of season/mid season breaks
- High production values
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