The Daily Mirror:
The Masthead: The Mast head includes the newspaper name, 'DAILY Mirror' which has connotations that the paper is reflecting the news onto its readers. The word daily implies that the paper is given out daily showing that the news is updated daily to bring the audience the latest news, it is written in block capitals to make the reader look at it so that they are aware that they can buy it everyday. The word suggests the idea of reflection, that they are reflecting the news straight to its audience so it is reliable, trustworthy and true. The Masthead also includes the date and in this edition a poppy to show that they are respecting remembrance day.
Language: This paper's front cover shows that you don't need to be well-educated in order to read this paper as it is very informal and shows a balance between serious news (E.g. the Queen's tax scandal) but also news containing gossip, celebrities and entertainment showing qualities of a usual red top tabloid. The uses various techniques that are expected of a Tabloid such as quotations straight from the people included, as well as some interesting wording to make the headlines seem more appealing to read on. The language used in headlines are extreme and over exaggerated to make the stories seem more interesting to read and also includes its left wing bias views to influence their readers opinion when reading.
Layout and style: The page is very busy filled, mainly by the big, bold headlines as expected features of a tabloid to make the paper stand out and exaggerate the headlines. Also, the page is usually filled more by pictures so that readers get the visual aspect while reading the paper. Unlike broadsheets, this tabloid is colourful and uses many different fonts to make it fun to read and also to appeal to their target audience. The bigger the headline, the more important the story that they focus on so for this paper it would be the story about the queen as it fills most of the page. The actual caption it much smaller.
Masthead: The masthead is much bigger in this paper as it is a broadsheet and the name id very important when readers are looking for the paper. The name that is in bold has connotations of an old Britain and not up to date as it has 'telegraph' in the name but also has connotations of a classic paper. Also, similarly in this paper, it has the word daily in to inform the readers that the paper runs everyday so readers know they can buy it more often. This paper also has the poppy in its masthead to show respect for remembrance day.
Language: In this paper there is a more formal tone showing that this paper is more for the well-educated reader as it uses more of a higher vocabulary. This paper also had typical broadsheet features, full of statistics, facts and quotations from the people in the stories. The writing is more sophisticated and there is more of it full of technical terminology. The headlines are direct and less opinionated even though this paper is more pro right wing.
Layout and style: Unlike tabloids, this paper has more writing rather than pictures as it is a broadsheet so that more articles can fit on the page. In this paper there is mainly only one picture surrounded by writing which doesn't all link with the picture as there are many articles. The headlines aren't as big and bold so don't take up much room and the font is more sophisticated. This paper isn't as colourful so does not stand out but is for readers who prefer to read more. The page is busy but organised into columns which sub-headings to define the articles.
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