Magazine intro: The Big Issue

- Social, political and cultural contexts
- Language constructing representations
- study 2 front covers of the big issue from September
- representations that are alternative to mainstream
- of national significance
- Language: locations, costumes, props, makeup, lighting etc.

The Big Issue: Niche magazine outside the commercial mainstream that learners may not normally engage with.

Circulation: number of copies a magazine sells.
Readership: Not just who buys but the total number of people likely to read  it.
Mass audience: readership on a very large scale.
Niche audience: Narrow group of readers with a particular interest.
Subscription: Where a reader pays for a set number of copies of a magazine in advance at a lower price and receives them by post.

INTERTEXTUALITY 

Masthead: Title of magazine
Plug: text that 'plugs' a feature that will appear inside the magazine.
Puff: A story that is given prominence on the cover.
Cover star: the 'star' featured on the cover
Anchorage text: text anchoring the main image and gives it context/meaning
Banner: text that runs across the lower section
Skyline: text that runs across the top.

The Big Issue:
- Hands up not a hand out
- 1991 - John Bird & Gordon Roddick
- Sold only on street by homeless
- Publishing revolution
- reputation of access and attitude
- Global
- Over 200,000,000 copies sold
- Is now online
- Enables people to make a difference
- 2,000 big issue vendors in Britain
- relies on advertising, sponsorship and circulation revenue
- nearly 100 people a week turn to Big issue
- 100,000 copies sold in Britain each week
- we're a social business, not a charity
- vendors buy for £1.25, sell for £2.50
- Articles much more thoughtful.
- Most widely circulated street newspaper
- Hybrid genre - entertainment and social social business

- Media language - Intertextuality, camera, layout, Mise en scene, CLAMPS

- Magazine language: images, graphics, layout, content, colour, title, logo, words, font, price

- Media representations: DR CAGES, People, Places, Ideas

- Social, cultural and political