What to analyse:
- Overall layout/ composition
- Masthead
- cover lines
- Font size, type, colour etc
- Images/photos (Shot type, angle, focus)
- Mise En Scene (Clamps)
- Language/anchorage
- Narrative established
How does the combination of elements of media language;
- communicate messages and value?
- Reflect the political/social/cultural context?
- Establish the brand identity of the magazine?
- Construct and appeal to its target audience?
Representation:
- DR CAGES; People, places, themes.
- How do these representations reflect the industry context/ideology of The Big Issue?
- How is the audience positioned in relation to these representations?
- Is there any evidence of The Big Issue's ethos of a 'hand up not a hand out' and reinforcing the message that the magazine is achieving its aims. Is there an increased focus on campaigning and political journalism?
- Are a diverse range of people represented?
- Any empowering messages that position the audience to respond positively and align with this point of view?
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