Advert research and planning

Research:


Hollister:



Audience -
Although this advert features teenagers around the age of 16-18, pre teens around the world still use it. You can tell this by the phrase it states underneath the video " The girls with youthful spontaneity and personality". The continuous shots of all of these three best friends hanging out with each other is what tweens all around the world do, just wanting to laugh and chill with their besties. I also find that placing the video with older teenager girls makes them like role models to the pre teen girls watching this advert, as typically when your young you want to act like the older girls which i feel is why they based it on teenagers. This is an established brand that has been around for ages and its sweet scented fragrances are constantly changing and updating whilst being at affordable prices e.g. buy two get one free. I also know Hollister bases its products around pre teens and teens as the retailer recently debuted a mobile video game for its Hollister California-style clothing brand, so it can keep up to date with current trends. 

Language -  
The images presented in this Hollister advert are the sunglasses, beach towels, polaroid cameras, surf boards, bikinis etc. which i think stand out the most and what i understand from these is the strong friendship between the friends and how they could possibly be running away from their troubles and the unity together. The camera shots of the waves, beach, van and photos add a cool laid back summer vibe to the advert. Whilst the vibrant colours of pink, orange, red, purple are very girlish colours which stand out the title at the end of the video. The sound in the background is also very pop/hip-hop, catchy music which tween girls listen to. Also the outfits all three girl are wearing are all stylish and very trendy which is the style girls sometimes like to opt for. This advert immediately catches the attention of young girls just from the setting of the beach and the bright pink colours used.

Representation - 
I think Hollister represents friendship and fun, something all young girls love.  Their perfumes present fresh, sweet scents and it is a great first scent for pre teens to use when they first start getting into new things like this. And not just from its perfumes but its clothing ranges and other accessories too which attract and represent all different types of young girls. Plus their advertisement appeals to all younger viewers in a fun, exciting way.

Pink:

Audience - While the brand says Pink is geared toward college-age women, an executive admitted last year that many core customers are teen girls. The strategy makes sense. Teens girls have shown that they're obsessed with having cute lingerie from a already popular brand, therefore introducing a 'sweet scented' fragrance line that is reasonably priced will also appeal just as much. With the PINK brand ever growing more and more kids are loving it which is also fitting in and being loved by the tween audience. Especially the popular and ever growing line of sprays. It is evidently aimed at teens as in their fashion shows they are shown feature balloons, smiley faces, hearts and a variety of bright colours that stand out.

Language - 
When analysing the PINK VS fashion show they use words such as 'wow', 'omg' and 'love', all popular slang words used by todays tweens.  Their outfits are very 'extra' highlighting the use of the popular emoji symbols as well as pink and fluffy clothing items to attract the attention of the younger audience. The brand PINK is seen to be the fun and bright side of the more adult and sophisticated Victoria Secret brand. When a new line is being promoted at the fashion show they use popular hip-hop music whilst modelling the PINK brand, in 2015 Ariana Grande performed as the catwalk artist who is extremely popular with the tween category. The catwalk itself is full of bright colours and fun lighting that flashes and changes throughout the show.

Representation - 
The brand PINK represents fun and colour; something all tweens love. Their colourful, popular fragrance represents fresh and desirable which is know seen to be owned by most teens and tweens. Their images picture and appeal achieves this representation without needing to use advertisement for everyone to know what it is.

Planning:

Inventing the product The product we had to base our idea off of was perfume for pre-teens. We decided to call it agent rainbow due to the USP point being that the person wears a watch and every two hours it squirts perfume out. The slogan is 'brace yourself' and we decided to give the story line of the advert of how everything is really boring and plain but as soon as the perfume is set off everywhere gains colour and becomes fun. We wanted to make it similar to a music video to draw the attention more of tween girls.

Specific roles
Production assistant - Lee Wall
Actors - year 7 and 8 students
Props - banners, party poppers, party hats, silly string, confetti cannon, party horns, glitter, bracelet, balloons
Editor - Liv, Molly and Lee
Camera - Molly and Liv
Blogger - Oakley

Music - Girl party: Kenzie Ziegler

Costume - School uniform