Representation from Great Baddow High School Media
Frenchman:
Beret, Baguette, Moustache, Striped clothes, garlic
Inner-city youth:
Jeans, violent, chav
Scottish:
Kilt, beard, bagpipes, tartan, ginger
Arab:
Head scarf, hairy, turban, robes, violent, religious.
Stereotype - Media industries use stereotypes because the audience will instantly understand them. Think of stereotypes as a visual shortcut. They're repeated so often that we assume they are normal or true.
Archetypes - This is the ultimate stereotype. For example, the white stiletto wearing, big busted, brainless, blonde bimbo.
Countertype - A representation that challenges traditional stereotypical associations of groups, people, or places.
Gatekeepers - control what is presented to us which is created by producers.
Disability
Regionalism
Class
Age
Gender
Ethnicity
Sexuality
Frenchman:
Beret, Baguette, Moustache, Striped clothes, garlic
Inner-city youth:
Jeans, violent, chav
Scottish:
Kilt, beard, bagpipes, tartan, ginger
Arab:
Head scarf, hairy, turban, robes, violent, religious.
Stereotype - Media industries use stereotypes because the audience will instantly understand them. Think of stereotypes as a visual shortcut. They're repeated so often that we assume they are normal or true.
Archetypes - This is the ultimate stereotype. For example, the white stiletto wearing, big busted, brainless, blonde bimbo.
Countertype - A representation that challenges traditional stereotypical associations of groups, people, or places.
Gatekeepers - control what is presented to us which is created by producers.
Disability
Regionalism
Class
Age
Gender
Ethnicity
Sexuality
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